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What does that color communicate?
Use color to support your message when you present.
Your audience will have conscious and unconscious reactions to your color selection. Take a look below for common color associations. |
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Blue - a universal favorite for presentations.
Think “true blue” for loyalty and trustworthiness. Blue can communicate authority, responsibility and security.
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Red - a power color...daring, intense and dramatic. Red evokes very strong emotions and can actually increase blood
pressure and eye-blinking. Associated with blood and fire, red stands for courageous and powerful action.
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Green - the color of nature, is restful and soothing. Green communicates balance, harmony and tranquility.
Frequently used for natural products, the health industry and the environment, green has a positive association across all cultures.
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Yellow says happiness, optimism, cheerfulness.
It symbolizes hope and appeals to the intelligent and thoughtful audience. Associated with the sun, yellow is stimulating and attention getting.
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Fun loving, positive and exuberant orange.
Great for inspiring action. Cheerful, bold and energetic, orange tempers the daring of red with the happiness of yellow.
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Purple is the most stimulating of the cool colors.
It is associated with royalty, mystery and sophistication. Excellent for a new trend or unique idea, regal purple blends popular blue with powerful red.
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Brown is the color of the earth.
Wholesome and homey, nurturing brown communicates stability and security. Think warm chocolate brown for practical and affordable.
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Gray is subtle and serene.
Think mysterious fog or moonbeams. With its associated Silver or a bright primary color, gray is frequently used for technology products.
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Black is sophisticated, dramatic, powerful and mysterious. A great accent to other colors.
Black communicates mourning and bad luck in many culture.
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